Full Market Exposure For A Better Sale

hile most agents do a good job at what we call the usual real estate marketing activities:

We contend that as real estate marketing professionals, we need to think like home buyers to garner maximum competitive advantage in the market. And we do NOT try to sell your property direct, we will always enter it into the MLS for cooperating agents and the entire buyer pool has access to your property. There can be exceptions to this rule, but that will always be up to the seller after a full pros and cons conversation.

10 Forward Thinking Tactics For Full-Market Exposure That Home Buyers + Sellers Love

1. Mobile + Website — We'll employ a sharp mobile web property solution accessed by QR code for your property. Your property's website will also have a unique domain name (URL), using your street address, making it easy to remember for prospective buyers and to and share it with friends and family. By advertising the unique code and mobile website associated with your property on your for sale sign, buyers who are passing by will be able to instantly receive information about the property. 
2. Professional Photos + Video — We'll use photos, video and drone footage of your property and the surrounding areas to create a visually appealing video. This video will be uploaded to YouTube so that your property can be found on the most popular video sharing site. Additionally a Matterport 3D tour will be created and syndicated to all the most popular property listing sites.
3. Floor Plans — Buyers love floor plans, but not everyone does them. We'll create a floor plan for your property and make sure it is a PDF attachment to the Multiple Listing Service (MLS) as well as a photo to add it to the listing to be syndicated to all the portals and broker sites. It will also be part of the tangible marketing so buyers have it at their fingertips.
4. Social Media — We will create a social media campaign across all of the social channels including, LinkedIn, Instagram, Facebook, Twitter, Threads + TikTok. We will showcase your property in a variety of ways to make the biggest impact and cast the widest net to reach existing and new audiences–posts, reels, stories. We will then boost and create ads where appropriate to maximize exposure. We also use LinkTree so we can ensure there is a property link for people to follow on sites like Instagram and TikTok where you can't just click a link in the text.
5. Print — Print is dead! That is what most think, but is it? No! We have come full circle here and it is all of a sudden a forward thinking tactic. Sending out well crafted postcards in no longer a thing of the past, it is fresh and new. With the use of QR codes we can direct consumers wherever we want to best showcase your property. Using Flowcode QR codes, we are able to track activity and change where the consumer is directed in seconds. 
6. Accompanied Showings — This would be considered, by most, to be a "usual real estate marketing activity," but not all showings are created equal. At Unit Realty Group, we NEVER use lockboxes for showings. We will always be there to answer questions that arise and to represent your property in the best light possible. After all, that is what you hired us for.
7. Coming Soon — We will pre-market your property on agent to agent websites, MLS and social media as we prepare your property for the market. Posting photos from behind the scenes of the photo shoot. Showing off some unique characteristics. By exposing your property early to the market, it let's people know they have an option coming if they were on the fence with another property and creates great buzz and excitement around the property. And it could help us test out pricing for unique properties. 
8. Agent Network — When you hire Unit Realty Group, you have actually hired ALL of the agents in Greater Boston and beyond. We'll reach out directly to agents who have participated in the most recent comparable sales in your area. Chances are, these agents will have buyers looking in the neighborhood. It will be our job to keep your property top-of-mind with cooperating agents by emailing, coordinating open house efforts with other listing agents and holding broker open houses. At the end of the day, most sales happen with another agent. They are our best resource and we pride ourselves on never saying NO to a showing. 
9. MLS — When we post your property to the MLS system, we'll make sure the description is engaging and that the pictures present your property in its best light. This is a fundamental, but very important step that is often overlooked. We will ensure all of the information is accurate and fully filled out so buyers and their agents have all of the information. Remember, the MLS listing is only as good as the agent inputting the information.
10. Database — Using our company's database, we'll make sure that everyone we know is familiar with your property like past clients, current clients, friends, acquaintances, industry partners, other agents and social media friends and followers. You never know where your next buyer may come from.

In that no two properties are a like, it follows that the marketing mix of activities we engage in varies house to house. Not all marketing tactics make sense for every property. In the list above, the point is not to describe features of a rote marketing plan, but to briefly outline the broad range of tactics we'll employ to get your property sold with the fewest days on market and garnering you the best final sales price and terms.