If you want potential home buyers to fall in love with your house, they first have to know its for sale. This is where a strong marketing plan comes into play, which not only publicizes your property but gives people a preview of your home before they get there.
A Picture Is Worth A Thousand Words
Regardless of where your home is to be featured online, in a REALTORS publication, or paid advertisement, quality photos are a must. The pictures must capture your homes best qualities in each image. Make sure photos are taken of the front and back of the home, along with interior photos of every room.
When having photographs taken of any part of your home, make sure that its spotless. Home buyers, especially those with children or pets, would love to see a yard. If your house has a lot of room to run, make sure it is showcased in the photos. If you live in a condominium or townhouse, emphasize the nearby activities that are near by.
Believe it or not, one of the best marketing strategies is free. By placing a sign in your yard, you will let anyone driving by know that your home is for sale. Even if you live in an area that does not get a lot of traffic, a passerby may notice the sign and tell someone they know who is in the market for a new home. Your REALTOR will likely provide you with a sign, which should be placed in a visible area of your lawn. You can also place a sign in your window or on your front door. Be sure to check with your home owners association, if applicable, regarding placement and permission for this type of sign.
For the best approach at a successful marketing strategy, confer with your REALTOR. Successful agents know their markets and what will likely be the best approach to selling your home. Dont be afraid, though, to offer your input and ask questions as you develop your marketing plan.