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Up In Smoke: Smoking In The Home Can Lower Resale Value By Tens Of Thousands

Survey of Ontario real estate agents finds most buyers less likely or unwilling to buy smokers homes. Pfizer Canada recently surveyed real estate agents in Ontario and Quebec came up with the following top 5 findings:

  • 87% of the agents and brokers surveyed said they believe smoking in the home lowers resale value to some extent.
  • 45% said smoking is a major factor affecting resale value. Of those, 15% said it may lower value up to 9%, 32% said it may lower value by 10% to 19%, 33% said it may lower value by 20% to 29%, and 21% said it may lower value by 30% or more
  • 89% said it was more difficult to sell a home that has been smoked in
  • 46% said the smell and 26% said health concerns were the main reasons it was difficult to sell a home that has been smoked in
  • 27% of respondents said most buyers are actually unwilling to buy a home where people have smoked

Continue reading the news release from Pfizer here.